ABOUT - Why IF
We forge a partnership with each of our clients, providing feedback, coaching, and advice that allows each client to maximize potential and reach his or her loftiest career aspirations. The relationship between IF Management and our clients transcends business; we develop true friendships with our clients.
We don't have relationships with our clients where one side has to walk on egg-shells. This is a difficult business, and having an honest relationship with our clients is essential to success. We want to know if you feel that we can be doing something better, and we will definitely be open with you about ways you can improve.
This is why IF Management has become one of the most well respected talent companies in the industry. We have earned a reputation for representing clients who are smart, talented, and above all, good people.
When an opening becomes available, we don't send a long reel, or a box-full of tapes. Instead, we ask the employer exactly what they are looking for and send clients who fit that description.
The television business is constantly in flux; people are frequently changing jobs, getting promoted and moving from one city to the next. It is our job to stay on top of the game, ensuring that our clients will be the first to know about job openings as they become available, and, more importantly, making sure the employers know about our clients. We are out in the trenches (someone is always on the road), creating and maintaining relationships with News Directors, Producers, and Television Executives throughout the country.
The result of these efforts? Opportunities that benefit and interest all of our clients.
While everyone talks about "win-win" contracts, often that's not the reality. IF Management negotiates contracts that level the playing field. With two attorneys on staff and an in-depth knowledge of the industry that has been cultivated by ten years in the business, we know your value in the marketplace. We are committed to realizing that value by modifying "standard" language that isn't really "standard" at all. We help our clients by negotiating creatively written "outs," automatic re-negotiations, shorter non-competes, and ratings incentives. We understand that each client is different and no two contracts or negotiations are the same. It's all part of having an experienced, crafty, shrewd group in your camp that is committed to maximize your value.
A trademark of IF Management’s services is our feedback. We are constantly critiquing our clients' work; their voice and their appearance - helping them become the best communicators they can be. We believe that everyone can become a better communicator, and we strive to give frequent, constructive critiques that will help each client realize their potential. We go beyond the standard feedback process by putting plans in place that will allow our clients to gauge their improvement each time they are on-air.
We are all creative thinkers, and in this business you need to be. In this current media landscape there is no direct path to success, no route that everyone takes to achieve his/her ultimate goal. We utilize our experience in the business, our contacts, and our creativity to help you reach your goals.
Each client is an individual and sometimes the right move for one client isn't right for another. We will take the time to figure out the best path and best choices for you. We view each relationship as a partnership, and we work in concert with you to help guide your career.
