This is an exciting time to work in sports media. More networks exist than ever before and that growth is showing no signs of stopping.
The thirst for sports content – on 24-hour sports cable channels, league, team and conference networks, national talk radio outlets, and across new and exciting digital platforms – appears to be insatiable. IF is well-aligned to position its clients to maximize their potential in this burgeoning environment. These clients include play-by-play announcers for high-profile events like the NCAA Tournament and World Series; NFL studio and game analysts; former baseball players turned commentators; college basketball’s top media personalities; golf analysts; NHL reporters; and network television studio and radio talk show hosts.
Flip through your thousands of channels and live televised games each night, and you are likely to encounter IF clients at every turn.
IF Client Since 1999
“Everybody in this business has heard those nightmare stories about managers. You know, the one’s where they promise you NYC and deliver Buffalo. You sign with them and you end up finding your own job and still have to pay through the nose. As a young sports anchor I was expecting Jerry Maguire or Arliss, when I initially met Steve Herz. What I found was a guy who not only knows the television business, but knows the “people business” as well. He didn’t spend a round of golf (our first meeting) promising me dreams of grandeur. Steve didn’t break out a client list and say this is what we can do for you. Right after his first duck hook into the woods, he wanted to know the who’s, what, when, and where’s about me. A few weeks later I signed up and the rest—now fifteen years later—is history. They have a great feel for the game, and have devised a game plan that has worked for me. They have supported me both professionally and personally -half the company was even at my wedding. These guys are the complete package as managers and as people.”
IF Client Since 1996
“Why would I recommend IF Management? Well, from a professional perspective, they’ve helped me achieve my goals—moving me from the weekend sports anchor at the worst station in the 88th market to ESPN in a span of just seven months and a decade later to main host at Big Ten Network. But it was how they did it that set IF apart. Steve set into motion his own plan for marketing me, a plan that didn’t include trying to make me fit in with the crowd. He marketed me, not my tape. He didn’t just send me on a reel with 25 other sports guys. He targeted specific jobs he felt I would be a good fit for, eventually helping to get me offers at CNNSI and ESPNews. He did this by emphasizing the things that made me unique, a pitch that included, among other things, my record of academic achievement (which other agents had told me to remove from my resume and “dummy myself down.”) To me, this is what sets IF Management apart from the crowd. They represent only those people they believe in, get to know them as individuals, and market them based on their own unique set of strengths. Signing with IF was the best professional decision I’ve ever made.”
IF Client Since 1997
“Steamrolling now into my third decade (gasp!) of broadcasting, I can tell you there is very little about this business that I have not experienced. Along the way my path has been littered with unfulfilled promises, dashed hopes and broken dreams delivered by unscrupulous, unfriendly or disinterested talent agents and managers. That is, until I met Steve Herz and his associates at IF Management. Steve not only helped resurrect my flagging network career, he negotiated several contracts, the magnitude of which I never could have imagined. But as critical as the deals were, and are, is the attitude, enthusiasm and energy that Steve, Carol, Gideon, Josh, and Jeff bring to the table. My calls never go unanswered. My questions are always taken seriously. My concerns are dealt with promptly. Oh, and along the way, I’ve made some great friends, maybe the most important thing of all.”