This is an exciting time to work in sports media. More networks exist than ever before and that growth is showing no signs of stopping.
The thirst for sports content – on 24-hour sports cable channels, league, team and conference networks, national talk radio outlets, and across new and exciting digital platforms – appears to be insatiable. IF is well-aligned to position its clients to maximize their potential in this burgeoning environment. These clients include play-by-play announcers for high-profile events like the NCAA Tournament and World Series; NFL studio and game analysts; former baseball players turned commentators; college basketball’s top media personalities; golf analysts; NHL reporters; and network television studio and radio talk show hosts.
Flip through your thousands of channels and live televised games each night, and you are likely to encounter IF clients at every turn.
IF Client Since 2003
“When you’re looking for the right agent and management team, people often tell you to find the ‘right fit.’ You want to know, ‘Where’s my Jerry Maguire?’
For me, IF Management has always been about three things:
Friendship. This team takes on clients they respect. They want to nurture a relationship that’s mutual and long-lasting. They know it all starts with a foundation of truly caring about their clients… their lives, their families, their dreams. I’ll never forget meeting Steve in person for the first time. He returned from a business trip, walked into his own apartment and saw me, my wife and 5-month-old daughter sitting in his living room! Since we didn’t know anyone in NYC, he offered us his apartment while we looked for our own home. Incredible.
Intuition. When an agent considers your career, they need to get a feel for you and where you’re going. IF knows how to get to the heart of me. They consider my goals, but also how I can surpass them. IF has taught me to avoid the word complacency.
Truth. The strongest agent and client relationships rely on giving it to each other straight. This group told me up front the hard truths AND the good news. Truth is what makes me trust IF Management above all else.
Not everyone can be a client of IF Management, but everyone should want what we have. It’s much more than a business relationship. These are friendships for a lifetime.”
IF Client Since 1999
“I didn’t realize it back in 1999 when I decided to join IF Management … but their offer to represent me turned out to be one of the highest compliments I’ve ever received. I’ve been on the road traveling in the TV world for the better part of the last fifteen years (thanks Steve and Gideon) and during that time I’ve met dozens of people represented by IF Management. Without fail, each and every IF Management client I’ve met has been smart, professional, driven, kind and fun. And somehow back in 1999, that’s what Steve thought of me! What a compliment! TV is a tricky profession. Lots of ups and downs. Lots of competition. You need to surround yourself with people that you trust. Equally important, you need to surround yourself with people that you like. I’ve found that at IF Management.”
IF Client Since 1999
“Everybody in this business has heard those nightmare stories about managers. You know, the one’s where they promise you NYC and deliver Buffalo. You sign with them and you end up finding your own job and still have to pay through the nose. As a young sports anchor I was expecting Jerry Maguire or Arliss, when I initially met Steve Herz. What I found was a guy who not only knows the television business, but knows the “people business” as well. He didn’t spend a round of golf (our first meeting) promising me dreams of grandeur. Steve didn’t break out a client list and say this is what we can do for you. Right after his first duck hook into the woods, he wanted to know the who’s, what, when, and where’s about me. A few weeks later I signed up and the rest—now fifteen years later—is history. They have a great feel for the game, and have devised a game plan that has worked for me. They have supported me both professionally and personally -half the company was even at my wedding. These guys are the complete package as managers and as people.”
IF Client Since 2003
“When we were kids our parents taught us to be honest and trustworthy and to show character in all that we do. But most of all we are taught to have integrity. Integrity in the decisions we make and in the people we choose to be associated with. I’m fortunate to be able to say that all the principles I was taught growing up are the same principles I have found with IF Management. I’ve been with IF my entire broadcasting career since I retired from the NBA in 2003. The resources and hard work they have shown as my representation are unrivaled. IF Management not only has a vested interest in my professional career but also cares about my family and me personally. The hard work they put in doesn’t end with phone calls to employers or collecting agent fees. IF helps you get better by motivating you, watching your ‘tape’ with you, and teaching you things about the industry and yourself that put you in a position to succeed. I couldn’t imagine a career in broadcasting without IF Management as my representation.”
IF Client Since 1996
“Why would I recommend IF Management? Well, from a professional perspective, they’ve helped me achieve my goals—moving me from the weekend sports anchor at the worst station in the 88th market to ESPN in a span of just seven months and a decade later to main host at Big Ten Network. But it was how they did it that set IF apart. Steve set into motion his own plan for marketing me, a plan that didn’t include trying to make me fit in with the crowd. He marketed me, not my tape. He didn’t just send me on a reel with 25 other sports guys. He targeted specific jobs he felt I would be a good fit for, eventually helping to get me offers at CNNSI and ESPNews. He did this by emphasizing the things that made me unique, a pitch that included, among other things, my record of academic achievement (which other agents had told me to remove from my resume and “dummy myself down.”) To me, this is what sets IF Management apart from the crowd. They represent only those people they believe in, get to know them as individuals, and market them based on their own unique set of strengths. Signing with IF was the best professional decision I’ve ever made.”