IF NEWS

“People often come to me asking for advice about finding an agent. I always urge them to meet Steve and Carol. They have represented me since 2007, guiding my career through some important and difficult transitions. They are tenacious and dedicated and smart and persistent. More importantly though, they listen- to what motivates me, what my strengths are, what my goals are- and they have supported me endlessly in trying to forge a path that feels true to who I am. They explain and advise but they don’t bully or force. I don’t know any other agents out there who devote as much time and as much thought to their clients and their work as Steve and Carol. They just get it. Oh, and they’re smart and cool as well and I consider them to be friends, which makes working together all the more fun.”

“I never thought I’d need an agent. I mean, agents are the guys (or girls) who help Lebron James take his talents to Miami. Why would I need an agent for the news business? Rookie presumption. I was at the point in my career where I wanted to be treated equally and compensated for the results I was producing in my market. But walking into a news director’s office and asking for that is scary and uncomfortable; yes, even for an investigative reporter. That’s where Carol Perry and IF Management come in. They were confident in my abilities and treated me like a person, not just another client. Once I signed on with IF I had meetings all over the country. They open doors. They set up meetings. They give you advice. They boost your confidence. They recognize your potential and sell your best qualities. Carol Perry fought hard to find the right home for me. She was aggressive and diligent. But more than anything, she listened to what I wanted for myself and for my family and made it happen. Thank you to Carol, Steve and IF Management for all they do.”

“I’m sure you’ve heard the talent agent horror stories from your colleagues and friends. They’ve signed with some huge agency that doesn’t really know their talent. The agent never responds to phone calls. When the agent does return the call, the conversation is awkward because there’s no genuine interest — no relationship. Maybe you’ve experienced it.

Well, the team at IF Management is not the typical, distant and cold agency. Steve, Jeff and the folks at IF Management are partners in my career. We create goals, analyze opportunities and approach challenges — together. I don’t have to hound the team to be more aggressive on my behalf, nor am I ever pressured to take a job based solely on the salary. I could not ask for a better partnership. Choosing the team at IF Management as partners in my career is easily one of the best professional choices I’ve made.”

“Finding the right agent can be difficult. You are entrusting your career to someone you barely know. After meeting Steve Herz and Jeff Feldman, I felt IF Management had my best interests at heart. They helped me move from Buffalo to Philadelphia and then CBS News in New York. More importantly, IF is an agency that cares more about the people than the job. When my daughter was born, Steve and Jeff stopped by my home - with cupcakes in hand - to see how the baby and I were doing. That kind of care and attention is what makes IF different from other agencies.”