IF MANAGEMENT

“It’s hard to put into words the admiration and appreciation I have for the IF Management family. I do not look at them as my agent but my friend. They genuinely care about me as a friend first and a client second. In transitioning to a career in broadcasting I wanted someone that was in it with me and they didn’t disappoint. They are much more than my representative; they are my partners in helping me fulfill my potential as an analyst, in a similar manner in which I tried to help my players reach their potential. I would recommend them to anyone that wants a team that cares about both them and their careers.”

“People often come to me asking for advice about finding an agent. I always urge them to meet Steve and Carol. They have represented me since 2007, guiding my career through some important and difficult transitions. They are tenacious and dedicated and smart and persistent. More importantly though, they listen- to what motivates me, what my strengths are, what my goals are- and they have supported me endlessly in trying to forge a path that feels true to who I am. They explain and advise but they don’t bully or force. I don’t know any other agents out there who devote as much time and as much thought to their clients and their work as Steve and Carol. They just get it. Oh, and they’re smart and cool as well and I consider them to be friends, which makes working together all the more fun.”

“Steve Herz and I met thru a neighbor of mine in 1994 when I was working exclusively in Canada; at first we struck up a friendship, which eventually led to a business relationship. I have been an IF client for over 20 years, and consider myself very lucky to have been with them for that long. The people at IF are hard-working, conscientious and represent me in a way in which I am extremely comfortable. I want an advocate, but I don’t want an unnecessarily contentious relationship with my employer, and I never have to worry about that with IF. They are always looking out for me and my best interests. Whether it’s something relating to my contract, my work responsibilities, or anything else, be it professional, or personal, I know that the people at IF have my back.”

“I never thought I’d need an agent. I mean, agents are the guys (or girls) who help Lebron James take his talents to Miami. Why would I need an agent for the news business? Rookie presumption. I was at the point in my career where I wanted to be treated equally and compensated for the results I was producing in my market. But walking into a news director’s office and asking for that is scary and uncomfortable; yes, even for an investigative reporter. That’s where Carol Perry and IF Management come in. They were confident in my abilities and treated me like a person, not just another client. Once I signed on with IF I had meetings all over the country. They open doors. They set up meetings. They give you advice. They boost your confidence. They recognize your potential and sell your best qualities. Carol Perry fought hard to find the right home for me. She was aggressive and diligent. But more than anything, she listened to what I wanted for myself and for my family and made it happen. Thank you to Carol, Steve and IF Management for all they do.”

"I have been wth IF Management since the day Steve Herz opened its doors. I have found many who can negotiate a deal. I have found very few who truly invest in the people like IF Management. I was a struggling Minor League Baseball announcer when I first signed with IF in 1996. They have truly changed my career path with pinpoint vision and relentless attention to critique and development of my broadcasting mechanics. Steve and Gideon and the rest of the IF family are more than just representatives, they are my friends. Relationships matter. IF has always valued “the person” first and my family and I are forever grateful for their great work all these years."

“I have to say, signing with an agency was never really something I wanted to do. But then I met Carol Perry. Believe me when I tell you she’s someone you can trust. And she’s going to work her absolute hardest for you. The great thing about Carol, and about IF as a whole, is that they actually treat you like you matter. You’re family to them. I have pushed Carol to go after markets that two weeks later I’m no longer interested in. And she does it. No questions asked. They’re really an amazing team and they believe in everyone they sign.

Another thing I love about them is that it’s not about ego. I was once up for correspondent work with NBC and CBS — but Carol didn’t even flinch when I balked at it. Her bottom line was MY happiness. You don’t want to jet set all over the place as a national correspondent? She won’t judge you for it. I was looking for local, full-time anchor work and she got me offers in five of the top ten markets. Without Carol and her impressive contacts, I’d still be sending out my reel hoping for phone calls. No matter where this crazy business takes me, I sleep better knowing Carol has my back.”

“I’m sure you’ve heard the talent agent horror stories from your colleagues and friends. They’ve signed with some huge agency that doesn’t really know their talent. The agent never responds to phone calls. When the agent does return the call, the conversation is awkward because there’s no genuine interest — no relationship. Maybe you’ve experienced it.

Well, the team at IF Management is not the typical, distant and cold agency. Steve, Jeff and the folks at IF Management are partners in my career. We create goals, analyze opportunities and approach challenges — together. I don’t have to hound the team to be more aggressive on my behalf, nor am I ever pressured to take a job based solely on the salary. I could not ask for a better partnership. Choosing the team at IF Management as partners in my career is easily one of the best professional choices I’ve made.”