IF Management was founded in 1996 and named in homage to the Rudyard Kipling poem "If". Our mission is to be dream facilitators for a select group of upwardly mobile broadcast clients and to provide the best in class high-end boutique client service. We do this by finding, growing and retaining the best on-air talent in the industry through a vigorous vetting process. We meet every single client before signing them - and ask them to provide a “soulful” revealing bio about themselves; something you would not read on a company website. Through this process we seek individuals with high character, motivation and the drive to be better through personal growth and development, much of which is provided by our team.
IF represents some of the most respected news journalists from the network/national cable level to syndication to the top local markets. With the news cycle now measured in seconds and minutes, it’s imperative for broadcasters to be well-rounded. Whether it’s working on their delivery, writing a piece on deadline or even shooting a breaking news story, our goal is to prepare our clients for any situation.
The Montag Group
In January 2017, IF Management merged talent operations with The Montag Group to form a joint broadcast representation business. We share a steadfast commitment to long-term client relationships and have proven to be complementary in our business culture and philosophies. IF News now operates as the news division of The Montag Group. For more information on The Montag Group, including our sports, marketing and consulting divisions, please visit www.themontaggroup.com.