Meet The Team
Steve Herz
President, Talent & Partner
Email: steve@ifmanagement.com
Twitter: @stevenherz
The President and Founding Partner of IF Management, Steve Herz believes that anything is possible. Read More.
Carol Perry
President, IF News
Email: carol@ifmanagement.com
Twitter: @carolcperry
As President of IF News, Carol oversees the news division, manages on-air talent, and negotiates television, producer, and radio contracts at the network level, top markets and syndication. Read More.
Reid Pakula
Vice President, Talent
Email: reid@ifmanagement.com
Twitter: @ReidPak
As the VP of Talent, Reid brings a high level of energy to the company in generating new ideas for his clients and thinking of different ways that they can improve their on-air presence. He is always seeking out their next opportunity and networking with different decision makers around the industry. Read More.
Alden Gulliford
Manager, Marketing and Partnerships
Email: alden@ifmanagement.com
Twitter: @Alden_gulliford
In her role as Manager of Marketing and Partnerships, Alden works alongside our clients in order to make sure they are receiving partnerships that are best curated to their needs as well as overall brand development. Read More.
Ethan Rautbort
Director, Sports Broadcasting
Email: ethan@ifmanagement.com
Twitter: @rautbort_ethan
Ethan brings a contagious, positive energy to his role as the Director of Sports Broadcasting. He is constantly absorbing sports media and seeks to be one step ahead of the trends. Ethan’s knowledge is an asset to IF Management along with our clients, who he helps navigate the industry. Read more.
Emma Furst
Director, Client Services
Email: emma@ifmanagement.com
Twitter: @em_furst
In her role as Director of Client Services, Emma works alongside our clients to help them expand their reach and ensure they are performing at their highest potential. Whether giving feedback, creating reels or searching for next opportunities, Emma always has IF clients’ best interest in mind. Read more.
Lexi Strumor Saldin
Director, Hosting & Unscripted
Email: Lexi@ifmanagement.com
Twitter: @LexiStrumor
Lexi began her career in the development department at Patchett Kaufman Entertainment (“ALF,” “In The Line of Duty”). Aside from running car loads of ALF merchandise all over Hollywood, she read mountains of scripts and ran casting sessions for producers. Read More.
Ricky Spike
Chief Financial Officer
Email: rspike@ivessultanspike.com
Ricky graduated with a degree in Accounting from the George Washington University in 1987 and soon thereafter obtained his CPA license. At the ripe young age of 28, Ricky started his own private accounting practice in 1993 specializing in providing accounting, tax, and management consulting services to small and medium sized entrepreneurial business owners. Read More.