Meet The Team
Steve Herz
President, Talent & Partner
Email: steve@ifmanagement.com
Twitter: @stevenherz
The President and Founding Partner of IF Management, Steve Herz believes that anything is possible. Read More.
Carol Perry
President, IF News
Email: carol@ifmanagement.com
Twitter: @carolcperry
As President of IF News, Carol oversees the news division, manages on-air talent, and negotiates television, producer, and radio contracts at the network level, top markets and syndication. Read More.
Reid Pakula
Vice President, Talent
Email: reid@ifmanagement.com
Twitter: @ReidPak
As the VP of Talent, Reid brings a high level of energy to the company in generating new ideas for his clients and thinking of different ways that they can improve their on-air presence. He is always seeking out their next opportunity and networking with different decision makers around the industry. Read More.
Emma Furst
Director, Client Services
Email: emma@ifmanagement.com
Twitter: @em_furst
In her role as Director of Client Services, Emma works alongside our clients to help them expand their reach and ensure they are performing at their highest potential. Whether giving feedback, creating reels or searching for next opportunities, Emma always has IF clients’ best interest in mind. Read more.
Alden Gulliford
Manager, Marketing and Partnerships
Email: alden@ifmanagement.com
Twitter: @Alden_gulliford
In her role as Manager of Marketing and Partnerships, Alden works alongside our clients in order to make sure they are receiving partnerships that are best curated to their needs as well as overall brand development. Read More.
Reid Hudgins
Coordinator, Sports Media
Email: rhudgins@ifmanagement.com
As Coordinator of the Sports Media division, Reid brings a high level of energy and passion to IF Management and its clients. Growing up a sports fanatic in Los Angeles, CA, Reid was exposed to the intersection of the sports and entertainment industries from an early age. Read more.