President, Talent & Partner
The President and Founding Partner of IF Management, Steve Herz believes that anything is possible.
Just a few years ago, Steve was a portly fellow, about thirty pounds overweight, who could not swim. Undaunted by a lack of physical gifts, he set about to compete in the treacherous Gulf Coast Triathlon in Panama City, Florida. Shedding his extra girth while learning to swim, he met the six foot waves, the 90 degree temperatures and completed the prestigious Ironman qualifier in just under seven hours; all the while raising nearly $12,000 for the Leukemia Society and being voted Most Inspirational member of the Team in Training.
That spirit has propelled Steve his whole life. As an undergraduate at the University of Michigan in the mid-80’s Steve took on the entrenched student government and its powerful SAID party with an insurgent campaign forming his own ACTION party, and littered the campus with the slogan, “Enough SAID, It’s time for ACTION.” Despite suffering a landslide loss, he continued his political career at Vanderbilt Law School. In Nashville, Steve began a crusade for the underdog, representing indigent criminals while working for the Nashville Public Defender.
After law school, Steve joined the Athletes & Artists division of the Marquee Group, then joined forces with Geller Media Management before starting If Enterprises in 1996. In the summer of 2000, If Enterprises was re-named If Management to reflect the broad range of goals of the company and its clients. As President of If Management, Steve has been a frequent contributor on CNBC, CNN and Court TV, on a myriad of major issues, including those involving Marv Albert, Latrell Sprewell and Jayson Williams. Additionally, he has served as a guest lecturer at NYU’s School of Continuing Education.
In a business where you have to “swim with the sharks” regularly, it’s important that Steve literally has done it behind his desk and in the ocean.