September 9th, 2015
August 26th, 2015
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The digital and media worlds are continuously evolving, so you’d better have representation with an eye towards the future.
For nearly two decades, IF has been providing its clients – who are now today’s top broadcasters, journalists, and sports and media personalities – with expert advice, constructive feedback, and thoughtful, smart career management. All while prioritizing and maintaining integrity and honesty, and earning recognition as industry thought leaders.
Charting a road map to your destination starts with careful and diligent planning; combine that with relationships, influence, and hard work… the IF formula.
“It’s hard to put into words the admiration and appreciation I have for the IF Management family. I do not look at them as my agent but my friend. They genuinely care about me as a friend first and a client second. In transitioning to a career in broadcasting I wanted someone that was in it with me and they didn’t disappoint. They are much more than my representative; they are my partners in helping me fulfill my potential as an analyst, in a similar manner in which I tried to help my players reach their potential. I would recommend them to anyone that wants a team that cares about both them and their careers.”
“People often come to me asking for advice about finding an agent. I always urge them to meet Steve and Carol. They have represented me since 2007, guiding my career through some important and difficult transitions. They are tenacious and dedicated and smart and persistent. More importantly though, they listen- to what motivates me, what my strengths are, what my goals are- and they have supported me endlessly in trying to forge a path that feels true to who I am. They explain and advise but they don’t bully or force. I don’t know any other agents out there who devote as much time and as much thought to their clients and their work as Steve and Carol. They just get it. Oh, and they’re smart and cool as well and I consider them to be friends, which makes working together all the more fun.”
“Steve Herz and I met thru a neighbor of mine in 1994 when I was working exclusively in Canada; at first we struck up a friendship, which eventually led to a business relationship. I have been an IF client for almost 20 years, and consider myself very lucky to have been with them for that long. The people at IF are hard-working, conscientious and represent me in a way in which I am extremely comfortable. I want an advocate, but I don’t want an unnecessarily contentious relationship with my employer, and I never have to worry about that with IF. They are always looking out for me and my best interests. Whether it’s something relating to my contract, my work responsibilities, or anything else, be it professional, or personal, I know that the people at IF have my back.”
“IF Management has been one of the best business decisions I have ever made. As an athlete, I have always looked for honest feedback to improve my game. Now in TV, Josh Santry and IF Management have gone above and beyond that, allowing me to grow within the industry and challenge myself to do things few have done. There is also a genuine understanding of the balance and the importance of everything I do, not just work. I am so grateful for Josh and a company that has a ton of knowledge about the industry and works hard to make me not only better, but happy with everything I am a part of.”
“I’m sure you’ve heard the talent agent horror stories from your colleagues and friends. They’ve signed with some huge agency that doesn’t really know their talent. The agent never responds to phone calls. When the agent does return the call, the conversation is awkward because there’s no genuine interest — no relationship. Maybe you’ve experienced it.
Well, the team at IF Management is not the typical, distant and cold agency. Steve, Jeff and the folks at IF Management are partners in my career. We create goals, analyze opportunities and approach challenges — together. I don’t have to hound the team to be more aggressive on my behalf, nor am I ever pressured to take a job based solely on the salary. I could not ask for a better partnership. That started long before I joined CNN. The support and advocacy began when we chose to work with one another when I was a reporter in Jacksonville, FL in 2008. Choosing the team at IF Management as partners in my career is easily one of the best professional choices I’ve made.”
“When you’re looking for the right agent and management team, people often tell you to find the ‘right fit.’ You want to know, ‘Where’s my Jerry Maguire?’
For me, IF Management has always been about three things:
Friendship. This team takes on clients they respect. They want to nurture a relationship that’s mutual and long-lasting. They know it all starts with a foundation of truly caring about their clients… their lives, their families, their dreams. I’ll never forget meeting Steve in person for the first time. He returned from a business trip, walked into his own apartment and saw me, my wife and 5-month-old daughter sitting in his living room! Since we didn’t know anyone in NYC, he offered us his apartment while we looked for our own home. Incredible.
Intuition. When an agent considers your career, they need to get a feel for you and where you’re going. IF knows how to get to the heart of me. They consider my goals, but also how I can surpass them. IF has taught me to avoid the word complacency.
Truth. The strongest agent and client relationships rely on giving it to each other straight. This group told me up front the hard truths AND the good news. Truth is what makes me trust IF Management above all else.
Not everyone can be a client of IF Management, but everyone should want what we have. It’s much more than a business relationship. These are friendships for a lifetime.”