February 17th, 2015
See what he had to say about road trips, life as a broadcaster, and much more.Read More >
February 6th, 2015
"There are some stories that I choose, and there are some stories that choose me," Amani said. "This is a case of the story choosing me."Read More >
The digital and media worlds are continuously evolving, so you’d better have representation with an eye towards the future.
For nearly two decades, IF has been providing its clients – who are now today’s top broadcasters, journalists, and sports and media personalities – with expert advice, constructive feedback, and thoughtful, smart career management. All while prioritizing and maintaining integrity and honesty, and earning recognition as industry thought leaders.
Charting a road map to your destination starts with careful and diligent planning; combine that with relationships, influence, and hard work… the IF formula.
“Steve Herz took a chance on me when I was a nobody, because he trusted his instincts and liked my tape. Within six months he had four job offers for me. He got me the exact job I wanted, covering hotspots for a great network. I’ve sent friends to IF Management for a bunch of reasons: they are honest, they are aggressive, and they are street smart. Besides that, they think ahead. Even after they’ve gotten you something, they are thinking of the next step.”
“It’s a great feeling to know the smartest, hardest working agents in the business have my back. A team renowned for its refreshing honesty and integrity, which goes a long way in a business where those qualities are often in short supply. And as an added bonus: they actually care about the whole person, not just the client.”
“When you’re looking for the right agent and management team, people often tell you to find the ‘right fit.’ You want to know, ‘Where’s my Jerry Maguire?’
For me, IF Management has always been about three things:
Friendship. This team takes on clients they respect. They want to nurture a relationship that’s mutual and long-lasting. They know it all starts with a foundation of truly caring about their clients… their lives, their families, their dreams. I’ll never forget meeting Steve in person for the first time. He returned from a business trip, walked into his own apartment and saw me, my wife and 5-month-old daughter sitting in his living room! Since we didn’t know anyone in NYC, he offered us his apartment while we looked for our own home. Incredible.
Intuition. When an agent considers your career, they need to get a feel for you and where you’re going. IF knows how to get to the heart of me. They consider my goals, but also how I can surpass them. IF has taught me to avoid the word complacency.
Truth. The strongest agent and client relationships rely on giving it to each other straight. This group told me up front the hard truths AND the good news. Truth is what makes me trust IF Management above all else.
Not everyone can be a client of IF Management, but everyone should want what we have. It’s much more than a business relationship. These are friendships for a lifetime.”
“People often come to me asking for advice about finding an agent. I always urge them to meet Steve and Carol. They have represented me since 2007, guiding my career through some important and difficult transitions. They are tenacious and dedicated and smart and persistent. More importantly though, they listen- to what motivates me, what my strengths are, what my goals are- and they have supported me endlessly in trying to forge a path that feels true to who I am. They explain and advise but they don’t bully or force. I don’t know any other agents out there who devote as much time and as much thought to their clients and their work as Steve and Carol. They just get it. Oh, and they’re smart and cool as well and I consider them to be friends, which makes working together all the more fun.”
“Why would I recommend IF Management? Well, from a professional perspective, they’ve helped me achieve my goals—moving me from the weekend sports anchor at the worst station in the 88th market to ESPN in a span of just seven months and a decade later to main host at Big Ten Network. But it was how they did it that set IF apart. Steve set into motion his own plan for marketing me, a plan that didn’t include trying to make me fit in with the crowd. He marketed me, not my tape. He didn’t just send me on a reel with 25 other sports guys. He targeted specific jobs he felt I would be a good fit for, eventually helping to get me offers at CNNSI and ESPNews. He did this by emphasizing the things that made me unique, a pitch that included, among other things, my record of academic achievement (which other agents had told me to remove from my resume and “dummy myself down.”) To me, this is what sets IF Management apart from the crowd. They represent only those people they believe in, get to know them as individuals, and market them based on their own unique set of strengths. Signing with IF was the best professional decision I’ve ever made.”
“Everybody in this business has heard those nightmare stories about managers. You know, the one’s where they promise you NYC and deliver Buffalo. You sign with them and you end up finding your own job and still have to pay through the nose. As a young sports anchor I was expecting Jerry Maguire or Arliss, when I initially met Steve Herz. What I found was a guy who not only knows the television business, but knows the “people business” as well. He didn’t spend a round of golf (our first meeting) promising me dreams of grandeur. Steve didn’t break out a client list and say this is what we can do for you. Right after his first duck hook into the woods, he wanted to know the who’s, what, when, and where’s about me. A few weeks later I signed up and the rest—now fifteen years later—is history. They have a great feel for the game, and have devised a game plan that has worked for me. They have supported me both professionally and personally -half the company was even at my wedding. These guys are the complete package as managers and as people.”