Meet The Team

Steve Herz

President, Talent & Partner

Email: steve@ifmanagement.com
Twitter: @stevenherz

The President and Founding Partner of IF Management, Steve Herz believes that anything is possible. Read More.

Carol Perry

President, IF News

Email: carol@ifmanagement.com
Twitter: @carolcperry

As President of IF News, Carol oversees the news division, manages on-air talent, and negotiates television, producer, and radio contracts at the network level, top markets and syndication. Read More.

Reid Pakula

Vice President, Talent

Email: reid@ifmanagement.com
Twitter: @ReidPak

As the VP of Talent, Reid brings a high level of energy to the company in generating new ideas for his clients and thinking of different ways that they can improve their on-air presence. He is always seeking out their next opportunity and networking with different decision makers around the industry.   Read More.

Alden Gulliford

Manager, Marketing and Partnerships

Email: alden@ifmanagement.com
Twitter: @Alden_gulliford

In her role as Manager of Marketing and Partnerships, Alden works alongside our clients in order to make sure they are receiving partnerships that are best curated to their needs as well as overall brand development. Read More.

 

Ethan Rautbort

Director, Sports Broadcasting

Email: ethan@ifmanagement.com
Twitter: @rautbort_ethan

Ethan brings a contagious, positive energy to his role as the Director of Sports Broadcasting. He is constantly absorbing sports media and seeks to be one step ahead of the trends. Ethan’s knowledge is an asset to IF Management along with our clients, who he helps navigate the industry. Read more.

Emma Furst

Director, Client Services

Email: emma@ifmanagement.com
Twitter: @em_furst

In her role as Director of Client Services, Emma works alongside our clients to help them expand their reach and ensure they are performing at their highest potential. Whether giving feedback, creating reels or searching for next opportunities, Emma always has IF clients’ best interest in mind. Read more.

Lexi Strumor Saldin

Director, Hosting & Unscripted

Email: Lexi@ifmanagement.com
Twitter: @LexiStrumor

Lexi began her career in the development department at Patchett Kaufman Entertainment (“ALF,” “In The Line of Duty”). Aside from running car loads of ALF merchandise all over Hollywood, she read mountains of scripts and ran casting sessions for producers. Read More.

Ricky Spike

Chief Financial Officer

Ricky graduated with a degree in Accounting from the George Washington University in 1987 and soon thereafter obtained his CPA license. At the ripe young age of 28, Ricky started his own private accounting practice in 1993 specializing in providing accounting, tax, and management consulting services to small and medium sized entrepreneurial business owners. Read More.