News and Entertainment
IF represents some of the most respected U.S. broadcasters and international journalists on television.
IF’s news clients span the industry, from the network/national cable level to syndication to the top local markets. This includes anchors, reporters, correspondents, business analysts, weathercasters, hosts and experts in various niches. IF also works with production companies and programming divisions at cable networks to provide an expansive range of opportunities for its clients.
With the news cycle now measured in seconds and minutes, it’s imperative for broadcasters to be well-rounded. IF works with its clients to refine their skill sets and help them become as versatile as possible. The goal is for them to be prepared for any situation that arises: a strong on-air delivery, writing a piece on deadline, editing a video with hardly any lead time, or even shooting a breaking news story.
IF Client Since 2008
“I’m sure you’ve heard the talent agent horror stories from your colleagues and friends. They’ve signed with some huge agency that doesn’t really know their talent. The agent never responds to phone calls. When the agent does return the call, the conversation is awkward because there’s no genuine interest — no relationship. Maybe you’ve experienced it.
Well, the team at IF Management is not the typical, distant and cold agency. Steve, Jeff and the folks at IF Management are partners in my career. We create goals, analyze opportunities and approach challenges — together. I don’t have to hound the team to be more aggressive on my behalf, nor am I ever pressured to take a job based solely on the salary. I could not ask for a better partnership. That started long before I joined CNN. The support and advocacy began when we chose to work with one another when I was a reporter in Jacksonville, FL in 2008. Choosing the team at IF Management as partners in my career is easily one of the best professional choices I’ve made.”
IF Client Since 2007
“People often come to me asking for advice about finding an agent. I always urge them to meet Steve and Carol. They have represented me since 2007, guiding my career through some important and difficult transitions. They are tenacious and dedicated and smart and persistent. More importantly though, they listen- to what motivates me, what my strengths are, what my goals are- and they have supported me endlessly in trying to forge a path that feels true to who I am. They explain and advise but they don’t bully or force. I don’t know any other agents out there who devote as much time and as much thought to their clients and their work as Steve and Carol. They just get it. Oh, and they’re smart and cool as well and I consider them to be friends, which makes working together all the more fun.”
IF Client Since 2009
“I have to say, signing with an agency was never really something I wanted to do. I mean, I’ve heard my fair share of stories involving agents who sign you — ignore you — bully you into considering jobs you DON’T want.
But then I met Carol Perry.
Believe me when I tell you she’s someone you can trust. And she’s going to work her absolute hardest for you. One-thousand percent.
The great thing about Carol, and about IF as a whole, is that they actually treat you like you matter. You’re family to them. I have pushed Carol to go after markets that two weeks later I’m no longer interested in. And she does it. No questions asked. They’re really an amazing team and they believe in everyone they sign.
Another thing I love about them is that it’s not about ego. I was once up for correspondent work with NBC and CBS — but Carol didn’t even flinch when I balked at it. Her bottom line was MY happiness. Period. You don’t want to jet set all over the place as a national correspondent? She won’t judge you for it. I was looking for local, full-time anchor work and she got me offers in five of the top ten markets. Without Carol and her impressive contacts, I’d still be sending out my reel hoping for phone calls.
No matter where this crazy business takes me, I sleep better knowing Carol has my back.”
IF Client Since 2012
“It’s a great feeling to know the smartest, hardest working agents in the business have my back. A team renowned for its refreshing honesty and integrity, which goes a long way in a business where those qualities are often in short supply. And as an added bonus: they actually care about the whole person, not just the client.”
IF Client Since 2012
“I never thought I’d need an agent. I mean, agents are the guys (or girls) who help Lebron James take his talents to Miami. Why would I need an agent for the news business? Rookie presumption. I was at the point in my career where I wanted to be treated equally and compensated for the hard work and results I was producing in my market. But walking into a news director’s office and asking for that, no demanding that, is scary and uncomfortable; yes, even for an investigative reporter. That’s where Carol Perry and IF Management come in. They were confident in my abilities and treated me like a person, not just another client. Once I signed on with IF I had meetings all over the country. I walked into ESPN (thanks Steve) and thought, wow – this is what an agent can do for you! They open doors. They set up meetings. They give you advice. They boost your confidence. They recognize your potential and sell your best qualities. Carol Perry fought hard to find the right home for me. She was aggressive and diligent. But more than anything, she listened to what I wanted for myself and for my family and made it happen. And I couldn’t be happier at CBS 11 in Dallas/Fort Worth. Thank you to Carol, Steve and IF Management for all they do.”
IF Client Since 2001
“Steve Herz took a chance on me when I was a nobody, because he trusted his instincts and liked my tape. Within six months he had four job offers for me. He got me the exact job I wanted, covering hotspots for a great network. I’ve sent friends to IF Management for a bunch of reasons: they are honest, they are aggressive, and they are street smart. Besides that, they think ahead. Even after they’ve gotten you something, they are thinking of the next step.”